Hello, nice to meet you!
Big Splash Media is for brands which want more than awareness — they want demand, bookings, and commercial outcomes, delivered with premium storytelling and measurable performance.
We’re a full-funnel marketing agency with the credibility of a leading publisher — we own the audiences that agencies usually have to rent.
That’s our unique advantage: we are both marketer and influencer.
With 500,000 + monthly website and social visitors, cruisepassenger.com.au, iconic Cruise&Travel magazine, The Sydney Travel Guide and sydneytravelguide.com.au and our high-performing video, social and newsletter channels, we give brands immediate access to a ready-made sales market of travellers already searching, dreaming, comparing and booking.
And our Big Splash Marketing Studio, which has worked with government, the finance industry and retailers, provides strategy and full-funnel campaigns harnessing asset creation and cross platform media buying.
The Big Splash Advantage
Reach is only the start. We combine content and creative with a modern marketing studio model — aligning strategy, production, distribution and reporting to deliver campaigns that move travellers from inspiration → consideration → conversion.
If you’re a brand seeking premium positioning, stronger visibility, and marketing that performs — Big Splash is your unfair advantage.
Video, Podcast & Audio Production
From broadcast shows to branded podcasts, we produce content that earns attention.
Campaign Strategy
We help brands create campaigns clarity and purpose that meet commercial targets.
Custom Publishing & Branded Media
We build magazines, digital platforms, and print titles that embody your brand.
Our Reach
Big Splash Media owns two magazines and four websites servicing half a million monthly readers across Australia, New Zealand and Asia.
Owned & Partnered Media
Five magazines, five websites, and over half a million monthly readers across Australia.
The Sydney Travel Guide
Sydney’s biggest travel media brand. 300,000 printed copies and 2.6 million digital visitors each year via sydneytravelguide.com.au.
CruiseTV
Our YouTube series reaching up to 100,000 viewers per episode.
Cruise Critic
We produce content for the world’s #1 cruise review and news site, reaching millions of travellers globally.
Why Big Splash
When The Economist magazine looked for its word of the year for 2026, it chose SLOP.
The world is full of noise. AI has created a whole lot more.
Today, people are crying out for authentic voices – real people they can relate to. People who knowledge, authority and experience.
We believe in the power of real-life stories. Our team brings decades of experience from the world’s leading media organisations.
We have run digital, marketing, PR and video campaigns for leading travel and finance houses reaching millions of Australians.
We understand both sides of the media equation: how to capture attention, and how to convert it into results.
You can read about our team and brands below.
Get in touch for an obligation free chat. We love to talk to marketers about their brands.
Email me at peter.lynch@bigsplashmedia.com.au or call us at +61 2 9356 8888.
Peter Lynch
Managing Director
Meet the team:
Peter Lynch
Peter is the Managing Director and Publisher of Big Splash Media, leading the company’s evolution from renowned travel publisher to marketing agency for travel and lifestyle brands. With a deep legacy in Australia’s cruise and travel media sector, Peter created the Traveller sections for Fairfax Media, Explore at ACM, AUSTRALIA for Austrade, Really Simple Money for the self-managed superannuation industry, and The River Cruise Collective for the river cruising industry.
He founded Big Splash Media in 2008, building one of the country’s most influential travel publishing platforms — combining journalism, audience development, and commercial performance.
Under his leadership, Big Splash Media has grown into a powerful ecosystem of owned brands and channels including high-performing travel websites, social and video platforms, and the iconic magazine Cruise&Travel. Peter’s approach is distinctive: he understands that modern travel marketing needs both credibility and conversion. That’s why Big Splash now operates as both marketer and influencer, offering brands access to ready-made audiences while also delivering strategic campaign thinking, creative production and measurable outcomes.
Peter has been instrumental in developing Big Splash Media’s newest breakthrough product, The Sydney Travel Guide, launched from scratch and now ranked as the #1 guide for tourists visiting Sydney, attracting high-intent travellers and proving Big Splash’s ability to create demand at scale.
Peter leads strategy, partnerships and expansion, ensuring the business stays ahead of shifts in consumer behaviour, content discovery and performance marketing. His focus is on building an integrated marketing engine where editorial authority, first-party data, and full-funnel marketing work together to drive results for clients.
Bernadette Chua
Bernadette is Chief Operating Officer and Content Director at Big Splash Media, responsible for the company’s operational excellence and content leadership across all platforms. With a reputation for combining editorial rigour with commercial outcomes, Bernadette plays a central role in Big Splash’s repositioning as a marketing and content studio for travel brands.
She leads the company’s multi-format content capability — spanning premium editorial, digital publishing, social, video, newsletters and print — ensuring every piece of storytelling is not only engaging but strategically aligned to the customer journey. Bernadette’s strength lies in turning content into a performance asset: building structures that connect inspiration to action and delivering campaigns that generate measurable results across awareness, consideration and conversion.
As COO, she also ensures Big Splash operates like a modern marketing studio, bringing together editorial teams, commercial delivery, marketing operations and production workflows. Her leadership supports the agency’s commitment to consistent brand quality, faster campaign execution and stronger reporting across every channel — key pillars in Big Splash’s growth strategy.
She has been with the company for 15 years. Before joining Big Splash, she worked for some of Australia’s leading media companies.
Bernadette is instrumental in guiding Big Splash’s strategic expansion beyond cruise into broader travel and adjacent categories, ensuring the company speaks to destinations, touring operators, airlines and premium travel experiences with clarity and credibility. She also helps shape the future-forward evolution of Big Splash content — from audience segmentation and database strategy to more search-optimised and AI-discoverable formats — enabling brands to stay visible as consumer journeys become increasingly fragmented.
With operational discipline and a deep understanding of what makes audiences engage and trust, Bernadette is a driving force behind Big Splash Media’s ability to deliver high-quality storytelling at scale — with the performance mindset and professional delivery that today’s marketers expect.
Teresa Ooi
Teresa is Executive Editor and heads up administration at Big Splash Media, bringing structure, precision and editorial leadership to one of Australia’s most influential travel media and marketing businesses. In her dual role, Teresa ensures Big Splash Media runs smoothly operationally while maintaining the quality, consistency and credibility that has made the company a trusted voice in travel publishing.
As Executive Editor, Teresa helps steer content strategy and editorial standards across Big Splash’s growing portfolio, from high-performing digital platforms to print publications and brand-led content programs.
Teresa plays a critical role in keeping the business agile and accountable, managing internal processes, ensuring compliance.
Teresa has led teams at some of the world’s best known business titles, including The Financial Times in London and The Australian in Sydney.
Teresa is known for her calm leadership, strong attention to detail and ability to bring order to complex campaign delivery.
She has been with Big Splash Media for ten years.
Ross Kidd
Ross is Head of Revenue at Big Splash Media, responsible for driving growth across brand partnerships, commercial strategy, and integrated client solutions. With more than two decades of experience across digital publishing, agency, media and commercial leadership, Ross brings a rare combination of relationship-driven sales expertise and modern marketing services capability.
Ross has built his career leading high-performing teams and consistently over-achieving revenue targets. He has held senior commercial roles at News Corp Australia, Nova Entertainment, and Pinstripe Media, where he led agency sales and major direct client partnerships across TV, digital, social, podcasts, video, written content and events.
He also has agency-side experience as Senior Business Development Manager at Holler Australia, a full-service digital agency spanning strategy, creative, social, customer experience and data science — giving him a strong understanding of how marketers think and what they need from partners today.
Ross is instrumental in positioning Big Splash Media as a full-funnel marketing studio rather than just a publisher. He works closely with the team to develop packaged, buyer-friendly solutions that combine Big Splash’s owned audiences, premium content capabilities and performance reporting into integrated campaigns designed to drive awareness, consideration and conversion.
Known for building trust quickly and understanding client challenges deeply, Ross thrives in strategic partnership environments where value and outcomes matter. He leverages a broad network across media agencies, premium brands and travel decision makers — making him a powerful driver of new business and long-term client relationships as Big Splash expands its footprint beyond cruise into broader travel and adjacent categories.
Aaron Page — Deputy Commercial Director
Aaron Page is Deputy Commercial Director at Big Splash Media, supporting the commercial leadership team in delivering high-value partnerships, campaign execution and client growth. With a strong understanding of media, audience, and advertiser outcomes, Aaron plays a key role in bridging the gap between creative storytelling and commercial performance.
Aaron works across partner strategy, proposal development and campaign delivery, ensuring that clients receive solutions that are clear, measurable and aligned to business objectives. As Big Splash evolves into a full-funnel marketing studio, Aaron’s role is increasingly focused on packaging and presenting integrated offerings that are easy for marketing teams to buy — combining premium content, owned audience reach, and performance-driven outcomes into one cohesive campaign journey.
Big Splash Media Brand Positio…
He is a key driver of internal collaboration, working closely with editorial, creative, digital marketing and sales teams to ensure campaigns are delivered smoothly across the full ecosystem — from websites and newsletters to video, social and print. Aaron also supports the development of Big Splash’s modern reporting frameworks, ensuring campaigns aren’t just impressive creatively, but also demonstrate the “hard numbers” that marketers increasingly demand.
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Aaron’s commercial approach is anchored in long-term partnership thinking. He is focused on building relationships that evolve beyond one-off placements into scalable, multi-channel programs — helping travel brands grow their presence, generate leads and build demand over time.
With strong commercial instincts and a deep understanding of Big Splash’s unique advantage — being both publisher and marketing partner — Aaron is central to driving the next phase of growth: bigger budgets, stronger retention, and campaigns that deliver meaningful business impact.
Vida Folden — Sales Manager
Vida Folden is Sales Manager at Big Splash Media, overseeing client relationships and commercial partnerships with a focus on delivering value, performance and long-term growth. Vida is known for her ability to connect brands to Big Splash’s unique ecosystem — combining premium travel storytelling, owned audiences and multi-channel marketing solutions.
In today’s travel landscape, where competition for attention is fierce and consumer journeys are fragmented across print, digital, social and video, Vida works with clients to build campaigns that meet travellers at every stage — from discovery and inspiration through to investigation and booking intent.
Big Splash Media Brand Positio…
Vida plays a key role in translating Big Splash’s content strengths into commercial outcomes. She helps brands tap into Big Splash’s high-intent audiences through tailored solutions: sponsored editorial and guides, newsletter and database activations, video and social integrations, premium print partnerships, and performance-led campaigns supported by measurable reporting.
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She also supports Big Splash’s move toward more packaged, buyer-friendly offerings — making it easier for marketing teams to understand what they’re buying, why it works, and how success will be measured. Whether the goal is awareness, lead generation, database growth or conversion, Vida helps clients shape the right mix of channels and creative — delivered with professionalism and speed.
With strong client service instincts and a commercial mindset grounded in results, Vida is an important part of Big Splash Media’s growth engine — ensuring partners feel supported, campaigns run seamlessly, and relationships evolve into ongoing programs that deliver consistent ROI.
Andrew Brennan — Digital Marketing Manager
Andrew Brennan is Digital Marketing Manager at Big Splash Media, leading the performance, optimisation and digital growth function within the business. Andrew is central to Big Splash’s repositioning as a full-funnel marketing studio — ensuring that content and creative work are amplified with smart targeting, distribution and measurable outcomes.
Andrew’s focus is on turning Big Splash’s audience platforms into a true performance engine. He works across search, social and campaign optimisation to help travel brands reach high-intent travellers and drive action — whether the goal is bookings, leads, enquiries, database growth or brand lift. He also supports Big Splash’s development of clearer performance frameworks, reporting structures and attribution thinking — elevating Big Splash from “publisher metrics” to “agency-level ROI.”
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He collaborates closely with editorial, video and design teams to ensure campaigns are built to perform across channels, and that content is structured for modern discoverability — including search and AI-driven content discovery. This approach strengthens both client results and Big Splash’s own audience growth across its network.
Andrew plays an important role in the future of the agency: helping productise Big Splash’s first-party data, building retargeting and audience sequencing approaches, and continually improving how campaigns move travellers from awareness to consideration and conversion.
Big Splash Media Brand Positio…
With a strong blend of technical capability and marketing strategy, Andrew ensures Big Splash Media delivers what modern travel marketers expect: performance discipline, testing and optimisation, clear reporting, and results that go beyond impressions.
Catherine Martin — Art Director
Catherine Martin is Art Director at Big Splash Media, responsible for the visual identity, creative consistency and design excellence across the company’s publications and marketing campaigns. Catherine brings the premium aesthetic that travel brands demand, ensuring every touchpoint — from magazine spreads and editorial features to digital campaigns, social assets and client-branded content — feels elevated, on-brand and highly professional.
In an increasingly competitive travel marketing landscape, Catherine’s creative leadership is a major differentiator. She ensures Big Splash’s work not only performs, but also looks and feels like a premium travel brand experience — a critical factor when partnering with luxury cruise lines, destinations, hotels and high-end tourism operators.
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Catherine works closely with editorial, video and commercial teams to bring campaigns to life through strong concepting, art direction and production management. Her design approach supports Big Splash’s unique positioning: combining the credibility of award-winning publishing with the speed and creativity of a modern marketing studio.
Big Splash Media Brand Positio…
As Big Splash expands into full-funnel marketing services, Catherine plays a key role in shaping creative frameworks that can scale — building modular design systems, campaign toolkits and consistent brand guidelines that allow multi-channel campaigns to roll out efficiently across web, print, social, video and email.
With an eye for detail and a deep understanding of premium storytelling, Catherine ensures Big Splash’s content and marketing assets don’t just capture attention — they build trust, elevate brand perception, and create desire. That creative standard sits at the heart of why Big Splash is able to act as both publisher and marketing partner, delivering work that is as beautiful as it is effective.
Rose Kelly — Video Presenter & Reporter
Rose Kelly is Video Presenter and Reporter at Big Splash Media, bringing energy, credibility and on-screen storytelling to the agency’s growing video and social content output. As travel marketing becomes increasingly video-led, Rose is a key part of Big Splash’s ability to operate as both a trusted publisher and a modern marketing partner — creating compelling content that audiences watch, trust and share.
Rose’s role sits at the intersection of influence and performance. She helps brands connect with travellers through authentic reporting, engaging short-form and long-form video, social-first storytelling and presenter-led campaigns. This capability is a powerful differentiator for Big Splash Media: unlike traditional agencies, Big Splash creates content with real audience reach and editorial trust, amplified through owned channels and ready-made communities.
Our Brands
The Sydney Travel Guide
We connect with 2.6 million visitors to Sydney, providing businesses with a vehicle to reach them across digital, print and social channels. We also created the brand SYDWEST, for Western Sydney businessed crying out for recognition as the region opens an airport and the Powerhouse Museum.
Cruise Passenger and Cruise&Travel Magazine
We’ve created the largest community of travellers interested in holidays on the water in Australia and New Zealand, servicing them with digital, video and print products, reaching more than 500,000 people every month.
Collective Marketing Campaigns
We have united river cruising lines to pool their resources so they can fight back against ocean brands with louder voices and bigger budgets, talking to 3.1 million Australians and boosting the sector from niche to mainstream.
Custom Magazines for ACM
We created a weekly Explore travel supplement for 14 daily titles across the ACM network, producing 24 pages weekly and a website and commercial digital position.
Government Finance Sectors
We have created content, newspapers, websites, food guides and events for the local and federal government.
