Our Story
Big Splash Media was founded 18 years ago on one simple truth: authentic stories inspire action.
Today, that “simple truth” is not so simple.
We’re a full-funnel marketing and content agency, combining the editorial credibility of seasoned journalists with the strategic mindset of modern marketers.
We will help you navigate the new media world order.
We love to produce campaigns, videos and digital platforms for clients who value quality and impact.
Our Experience
Peter Lynch is the Managing Director and Publisher of Big Splash Media, leading the company’s evolution from a renowned travel publisher into a full-funnel marketing agency for travel and lifestyle brands.
With a legacy in Australia’s travel media sector, Peter has built one of the country’s most influential publishing platforms — combining journalism, audience development, and commercial performance.
Big Splash Media has grown into a powerful ecosystem of owned brands and channels including high-performing websites, social and video platforms, and the iconic magazine Cruise&Travel. Peter’s approach is distinctive: he understands that modern travel marketing needs both credibility and conversion.
That’s why Big Splash now operates as both marketer and influencer, offering brands access to ready-made audiences while also delivering strategic campaign thinking, creative production and measurable outcomes.
As Managing Director, Peter leads strategy, partnerships and expansion, ensuring the business stays ahead of shifts in consumer behaviour, content discovery and performance marketing. His focus is on building an integrated marketing engine — where editorial authority, first-party data, and full-funnel marketing work together to drive results for clients.
Our Team
We’re a collective of marketers, writers, videographers and commercial operators united by one purpose: to create campaigns that matter.
- Teresa Ooi – Executive Editor and Head of Administration
- Bernadette Chua – Chief Operating Officer and Content Director
- Ross Kidd – Head of Revenue
- Andrew Brennan – Digital Marketing Manager
- Aaron Page – deputy sales director.
- Vida Folden – Sales Manager
- Catherine Martin – Art Director
See more on the Our Team page.
Our Philosophy
In a world of short attention spans, trust is everything.
We don’t do clickbait — we do credibility.
Every project begins with research, integrity, and respect for the audience.
We listen to our clients, because what they consider success becomes our goal.
We’ve managed to produce outstanding results for thousands of clients over the years, from government to trade associations, and from businesses to entrepreneurs.
To make a connection with your next customer, you need to enthral, inspire and capture their imagination. We use every platform and medium to reach out and do just that.
Our Clients
From blue-chip brands to government campaigns, our clients share one thing in common: the need to connect meaningfully with their audiences.
